Engagement models

How Cadence works with healthcare organizations.

Three engagement structures built around the nature of the decision — not the size of the retainer. Each produces a specific kind of clarity at a specific moment in the commercial cycle, and each runs on the same planning engine and senior review.

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Model 01

Media Assessment

A focused, time-bounded evaluation of the current media strategy, channel architecture, vendor model, and measurement design — for organizations that need an independent read before committing to a direction or defending an existing one.

Best for: teams at a planning inflection point, ahead of an agency review, or entering a new therapeutic area.
Typical outputs
  • Strategic audit of audience definition, channel logic and spend allocation
  • Vendor accountability map with identified gaps and overlaps
  • Measurement design evaluated against stated commercial objectives
  • Prioritized recommendation brief with documented rationale
Model 02

Launch Architecture Sprint

A structured pre-launch engagement that builds the strategic foundation for the HCP media program — audience framework, channel roles, spend logic, and measurement governance — before the agency brief or media plan is finalized.

Best for: specialty and biotech brands 3–12 months from launch, or brands restructuring an underperforming program.
Typical outputs
  • HCP audience segmentation and NPI targeting framework
  • Channel architecture with role definitions and sequencing logic
  • Spend allocation rationale aligned to launch objectives
  • KPI hierarchy, attribution framework, and launch governance structure
Model 03

Embedded Advisory Partner

Ongoing senior advisory providing independent strategic oversight across the commercial media cycle. Cadence participates in planning reviews, vendor presentations, measurement discussions, and executive reporting — as a credible independent voice, not an executor.

Best for: brands in active commercial stage that need a senior independent perspective throughout the year.
What this includes
  • Regular advisory sessions aligned to planning and reporting cadences
  • Independent review of vendor recommendations and media plans
  • Attribution and optimization framework governance
  • Executive reporting support and on-call guidance for time-sensitive calls
Operating model

What Cadence owns — and what it does not

Independence is structural. Cadence provides strategic judgment and decision support, not execution — which is precisely what keeps the recommendation defensible.

Cadence provides

Independent strategy

  • Audience, channel and spend strategy with planner-scored scenarios
  • Vendor evaluation and selection criteria
  • Attribution and measurement framework design
  • Governance structures and executive-ready documentation
Cadence does not provide

Execution & inventory

  • Media buying, trafficking or campaign operations
  • Data licensing or media inventory
  • Creative production or MLR / regulatory review
  • Commission-based recommendations

Not sure which engagement fits?

A brief conversation about your current stage and the decision that needs clarity is the fastest way to identify the right structure. No obligation.

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